Developing A Marketing Plan

Your checklist for any marketing plan. Follow this and it's a lot easier.
Well it has worked for me over the years.

Outline: In this give a table of contents with page numbers.

Executive Summary: Begin the plan with a one-page summary of circumstances and principal recommendations contained in the plan. The summary helps all grasp the main thrust of the plan. It also lets them to read further searching for information critical / relevant to his / her part in it.

Situational Analysis: This section describes where your company stands at this very moment. This includes background of past sales, major competitors and explanation for recent sales and profit results. This should also feature an independent forecast including opportunities, threats, company strengths and weaknesses vis-à-vis competition.

Objective: Every company has one. It is just a matter of deciding where you want to be and when. If the purpose of your marketing plan is a new product launch, then the objective must read “10% market share within 12 months of launch” If the purpose however is to boost revenue from an existing product then the objective should be “increase revenue 12% over 6 months while maintaining current profit margins.”

Strategies: This is what needs to be done to achieve the objective. The strategy is the route that needs to be taken. E.g. if revenue rise is the objective then the following is relevant: increase average unit price * increase overall sales * sell more higher priced units * any of the above.

Tactics: Strategies give a broad framework. Tactics are action specific. E.g. “Increase awareness amongst potential customers” is a strategy. “Develop a brochure to send to new prospects” is a tactic. Tactics have a price. Add up all that you plan to use and that is your budget.

Thanks Lifestyle Store, Mumbai

Campaign for Godrej

Daily Chant - A postive way

Try one of them every day and see how life can really alter for you.
Chant it throughout the day whenever you have the time and

Just for today.... "I shall not worry"

Just for today, " I shall not anger"

just for today, " I shall respect my teachers and all elders"

just for today" I shall work honestly"

Just for today, " I shall be in the attitude of gratitude"

The Basics of Chakra consciousness.

To heal oneself, place your palms on those chakras and request Reiki to flow and energise each Chakra. A minimum of 3 minutes placement on each chakra is good enough. The picture shows where each chakra exists on the ethereal body see pic for reference). Exactly behind each chakra, is the various glands, that are present in the physical body. When you energise and intend Reiki on those chakras, then the respective glands get energised and when glands get vitalised, then you have a perfect body, a perfect health. Chakra Dhyana is all about meditating on those chakras, which exists on the etheric field of the human body and once you chant the respective sound for each chakra, you not only vitalise the chakra, you also acknowledge those body organs of yours. You start from your first Chakra, the bottom chakra, callled the Root Chakra or also called "Mooladhara". From bottom, you proceed up, and as you proceed up, you chant the respective sound,..Laam, Vaam, Raam, Yaam, Haam, aah-Om...and lastly OHM... The attachment is self-explanatory. Just concentrate and grasp and one can understand everything.

Campaign for a cosmetic & skin clinic

Campaign for New Woman Magazine

New Woman magazine ads.

We were fed up with this client.
Coz they kept changing the brief.
and not giving us direction.
I told sandy let's go for the
"safe route". Do a collage of women
in different situations.
And lo behold! the client loved the ad.
We enjoyed the shoot and the ad
was released.

A good campaign with a stupid brief

An overnight job with my art director
sandy and now a good friend.
The client loved the ads.
But as usual didnt want to go for a shoot.
And i refused to compromise.
I love the look and feelof this ad.
Lying in cold storage now. :(

Thank God it's Mondy's- Still my fav pub

When the need is to rise to a higher-level. When you want to escape…. from a world where you feel lost suddenly…from a meaningless existence… …from a complicated journey called life…
Then there’s one place you should head for. Café Mondegar. Or Mondys, as it’s colloquially called. The drawings of famed Indian cartoonist Mario Miranda adorn the wall and have for ages attracted attention and also provided inspiration for many an opening line. Mondys is the place the world escapes to on a hot summer day, cool winter nights and everyday in between.
Conveniently located in the busy Colaba area, Mondys attracts the young urban working professional. A smattering of tourists and other miscellaneous foreigners also frequent Mondys rather regularly. But by large it’s the Indians that are the staple. Mondys colorful history is as much an attraction as is its laid-back ambience and its certain magical atmosphere. This has by far been the allure that brings people back to Mondys time and again.
So what’s on the menu? Anything you could ever want. And then some more. Chinese, Indian, Continental… take your pick. You’ll find it here. But coming highly recommended is the Beef Chili Fry, and the Chicken Steak. Wash it all down with a chilled glass of Kingfisher… and what more could any human being ask for.
Did I hear someone say music? Take your pick. The Boss. The Doors. Alainis. Zeppelin. Floyd. They’re all belting out the hits from the jukebox located in one corner of this small little world. As the patrons sip their Kingfisher and sink into the old time Irani furniture you can virtually feel yourself insulated from the world and comfortably ensconced in the ambience that is unmistakably Mondys.

With commercialization catching on, Mondy beer mugs are available for sale and can be found hanging from the ceiling. You can take alongwith you the Mondys frame of mind by also buying a t-shirt. For ages this eternal watering hole has been the favored pit stop of the growing generation. No visit to Colaba is complete without a dekko at this inimitable place. Its old world charm, the quaint Irani furniture and the studied demeanor of the waiters all go towards making this place the land that time forgot.

my ads with my art director, raghu

She is India

She is India.
She bewitches you with her charm.
She seduces you with her diversity.
She is a pleasure to know.
She is a mystery to unveil.
She is intense in her ways.
She has a heart of gold
She smiles when she cries.
She cries when she is in pain.
She is the epitome of feminity.
She welcomes you at all odds.
She cradles you when life is not good.
She with you when things go great.
She embraces you with her soul.
She is India
She is ….
Soul and spirit.
Mystery and enigma.
Beauty and splendour.
Art and aesthetics.
Culture and heritage.
Tastes and flavours.
Dreams and fantasy.
Ideas and creativity.
Moods and feelings.
Image and vision.

She is a colourful canvas.
She is India. …
It is here that life is viewed in its purest original form.
Translating into colourful expressions and myriad flavours.

One country. 28 states and 7 union territories. And each one of them is an independent entity. Almost like a country within a country. Coz each state has a different language . A different lifestyle. Different attires. Different food. Different festivals. Different religious beliefs. What’s applicable in one state is not applicable in the other. Visiting India is almost like visiting 28 countries. Sometimes I feel surprised how we manage to live within such close proximity with absolute different people with different mindsets. Yes this is the only country that truly defines Unity in diversity. Sure it has its ups and downs. But then which country doesn’t have. And sure it’s heavily populated yet there is space for one other. We find space in crowds. We find thoughts in crowds. We find friendship in crowds. We find peace in crowds. We know how to maneuver in crowds and yet manage our own space. Well India can’t be summed up in a few words. Yet even all the words in the world together won’t be able to define India.

I am back after a long slumber of 3 years