NDTV Campaign

I dedicate this to my ex boss- John Furtado, CEO White Space Advertising, without whom this campaign would not even come to an ideation stage. He believed in my capabilities and ideas so much that he kept rejecting and motivating me to think and write better. And that's how this campaign was created. The client liked the campaign but somewhere it got lost as John succumbed to a major illness. and the campaign never saw the light of the day. It is of my favourite campaigns and I am very proud of it.