Brief: "Highlight product Only
I don't want copy"
Well we ignored the brief. Reason: Here wan an opportunity to create an award winning campaign...but little did we know...NEVER IGNORE THE BRIEF. THE CLIENT IS ALWAYS RIGHT.
We came out with a whole set of great ideas which kept being rejected by the client, meeting after meeting. Finally in frustration I told Sandy, my art director, screw it. let's just do one single ad and show the product.Ensure it looks visually appealing with bare minimum headline.
Look what we struck in frustration.Worked wonders with the client and the ad generated a lot of walk-ins to the store and the sales went up during the campaign. Wonder why...lol
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