As a Creative Director sometimes your creative idea is bigger than business and I had to make one such decision. I thank John, CEO of Whitespace Advertising, for supporting me on ethical grounds.
Client loved the ads and gave us a go ahead but with conditions apply..lol yep. He wanted to pay us the fees for the creative and buy it from us but release it through their regular empanelled agency. So it would be our creative but the other agency key no on the ad. which we declined..sigh!
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