Sunday, January 29, 2012

One fitness Hub and spa ads, JMJ

I created these ads with no brief as usual. But then I knew the product in and out. So my art director and me decided to freak out. I highlighted the different aspects of One fitnes hub and Spa. From pedicure, warmups, 24x7gym, personal trainer facility, kickboxing and punching  etc. The entire idea was to move away from  run of the mill ads of Gym, spa and salons. We created interesting , catchy ideas to make people stop and read the ads.   




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The Beatle Hotel Ads



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Tuesday, January 24, 2012

Cafe Coffee day Posters

Frankly I wasnt ok with the earlier strategy i.e the 2 creatives below. Being a strategist as well, i have always believed that a sound strategy leads to effective creative. Hence the other 2 ads below didn't fit into my strategy and the positioning. Anyway now i have tried to bring in a lot more energy in the creative with the right communication. Stay high is a poster done by me and my art director ( he freelanced for me.) I quite liked it. Though had to compromise a helluva lot on the images as we didn't shoot so lot of photoshop and system work went into it. Currently you can see this poster in all CCD outlets across India.




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XXX Energy Drink Calendar

I am really proud of the XXX Calenday. Truly my baby. From briefing a small time ad agency( Spot& Spaces), coordinating with the model coordinator, selecting the models along with my chairman, calling them for auditioning, finalising the photographer (Dabbu Ratnani), negotiating the deal with Zoom TV to the final shoot, execution and coordinating with the printer. Handled it all and how..lol. Well what can I say, after all I am a doer and efficiency is my middle name..hehehe













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Monday, January 23, 2012

XXX Energy Drink /KKR Party with Akon

Kolkata Knight Riders Press Conference at MCA 2010 + KKR Party with Akon
By XXX Energy Drink.

This is one event I enjoyed thoroughly. It was tiring but which event or sponsorship isnt? Anyway my event agency was Cineyug (Moranis) . Worked with them closely, right from finalising the event concept, negotiations, venue, creatives, menu, the execution and implementation. Sounds impossible for one person to handle it all right? But well it"s true. I was the only point of contact.
But personally, since I was handling it all I could hardly enjoy Akon's performance as I was back stage and on my feet constantly...grrr






Have also posted a few PR clips earlier, pls scroll down.
Now adding few links for you to see of the Press conference ( the unveiling of the XXX KKR T shirt) and the KKR Party organised by XXX energy Drink
You can type - XXX SRK/KKR/AKON on Google and get all the links.


  1. Shahrukh Khan, KKR- With XXX Energy Drink. - YouTube

    www.youtube.com/watch?v=bbYcZsavF2M11 Mar 2010 - 5 min - Uploaded by PriaKhan
    Shahrukh Khan, KKR- With XXX Energy Drink. PriaKhan ...Shahrukh Khan Bash For Akonby Aaryan630 ...

  2. SRK's KKR ties up with energy drink! - YouTube

    www.youtube.com/watch?v=fSaAPOX6IeY16 Jun 2010 - 29 sec - Uploaded by bollywoodcentral
    SRK hosts party for Akonby bollywoodcentral 267 views; Thumbnail ... Video SRK Boosts KKR With 'XXX ...

  3. SRK Boosts KKR With XXX Energy Drink - Video Dailymotion

    www.dailymotion.com/.../xcmk57_srk-boosts-kkr-wit...18 Mar 2010 - 5 min
    Shahrukh Khan unveiled the new jersey of his IPL team Kolkata Knight Riders and also associated it with the ...

  4. Shahrukh Khan Boosts KKRiders with XXX Energy Drink - YouTube

    www.youtube.com/watch?v=Yg11dRgku-410 Mar 2010 - 5 min - Uploaded by SRKdaGR8
    Shahrukh Khan Boosts KKRiders with XXX Energy Drink ...Shahrukh Khan's Big Bash for AKONby ...

  5. KKR Team and Singer Akon at XXX Energy Drink Party Gallery| KKR ...

    www.cinejosh.com › Photos
    KKR Team and Singer Akon at XXX Energy Drink Party bollywood photos, KKR ...Akon at XXX Energy Drink Party bollywood stills ,shahrukh khan, akon, aarthi ...

  6. KKR Team and Singer Akon at XXX Energy Drink Party Actress ...

    www.cinejosh.com › Photos
    KKR Team and Singer Akon at XXX Energy Drink Party telugu actress photos,KKR ...Tags: shahrukh khan, akon, aarthi chabriya, ishanth sharma, mona chopra, ...

  7. SRK ties up with XXX energy drink for KKR

    www.koimoi.com/.../srk-ties-up-with-xxx-energy-drink-for-kkr-2/
    11 Mar 2010 – SRK ties up with XXX energy drink for KKR ... SRK and Akon bash! ...Tags: khan, kkr, knight, kolkotta, kolkotta knight riders, riders, shahrukh, ...

  8. Shahrukh Khan Pictures & Photos - Indian Actor Shahrukh Khan ...

    www.nowrunning.com/celebrity/31/shahrukh-khan/gallery.htm
    230+ items – Shahrukh Khan Pictures & Photos - Indian Celebrity Shahrukh ...
    Stars Shine at Colors Screen Awards
    SRK at NDTV Profit Business Leadership Award

  9. Singer Akon to perform for SRK at IPL party - Shah Rukh Khan Forum

    www.shahrukhkhan.org › ... › Kolkata Knight Riders
    7 posts - 5 authors - 10 Mar 2010
    iamsrk just came back from xxx energy drink launch. had a great time with akon.mykkr team...all looked so happy and well. way to go dav and ...

  10. XXX energy for SRK's IPL team!

    m.indiatoday.in › Home › Photos
    Shah Rukh Khan and Akon at XXX energy drink and KKR team. The singer would also give his voice to SRK and Kareena starrer Ra 1. Back 6 of 21 Next ...
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Minus Energy Drink Launch


Launch: 'XXX-Minus' energy drink- The Times of India Photogallery

photogallery.indiatimes.com › Photos › Events › Mumbai
View Launch: 'XXX-Minus' energy drinkPics on TOI Photogallery.


Shah Rukh Khan Launches XXX Minus - YouTube

www.youtube.com/watch?v=dOQjN2QRuhc4 Jan 2011 - 10 min - Uploaded by missmalinivideos
Shah Rukh Khan joined Sachin Joshi to launch the new XXX dietenergy drink called minus at the Grand ...


XXX Energy Drinks launches energy drink MINUS | The Exam ...

www.theexamresult.in/.../xxx-energy-drinks-launches-energy-drink...
XXX Energy Drinks Pvt Ltd, a subsidiary of JMJ Group, has launched 'MINUS,' anenergy drink. MINUS has special formulation blend consisting of nutrients, ...


XXX Energy Drinks Pvt. Ltd. launches “Minus” – World's first fat ...

www.thisweekbangalore.com/?p=845
8 Jan 2011 – SJ XXX Minus contains CarbLite and normal energy drink ingredients thus enabling weight loss and at the same giving the consumer the zip of ...


XXX Energy Bikini Babes On Ramp for the Launch - Video Dailymotion

www.dailymotion.com/.../xk2elr_xxx-energy-bikini-b...22 Jul 2011 - 4 min
Shahrukh Khan unveiled SJ XXX - ""Minus""" ... The World's first-of-its kind energy drink that combines ...

My Accomplsihment

Supervised and organised the complete launch of XXX Minus Energy Drink, Mumbai. A grand event. My achievement : Handled the complete event with Cineyug and Percept D mark. I was the only point of contact for both event and PR. W launched the XXX calendar here as well as there was a connection between the Minus energy Drink and the slim gorgeous beauties.
Each and every detail was looked into. Right from negotiations to execution each and every little detailed was handled efficiently by me.

From looking into the stage setup, event concept, venue negotiations, planning, supervising to the execution and even organising the menu and cocktails. S a lot of work went into it with sleepless nights.

You can type Minus energy drink launch or SRK at Minus energy drink launch on Google and the see all the links
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