Cafe Coffee day Posters

Frankly I wasnt ok with the earlier strategy i.e the 2 creatives below. Being a strategist as well, i have always believed that a sound strategy leads to effective creative. Hence the other 2 ads below didn't fit into my strategy and the positioning. Anyway now i have tried to bring in a lot more energy in the creative with the right communication. Stay high is a poster done by me and my art director ( he freelanced for me.) I quite liked it. Though had to compromise a helluva lot on the images as we didn't shoot so lot of photoshop and system work went into it. Currently you can see this poster in all CCD outlets across India.