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Friday, January 20, 2012

Akai World Cup Scheme Campaign

The campaign was to communicate" 7 year warranty on Akai plus win prizes" the offer was valid only during the Cricket world cup. Hence the entire idea was about Saath (Seven )

Posted by Vani at 3:19 AM

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That's me.

About Me

Vani: That's me. A dreamer, a writer, a philosopher, a home maker, an adventure lover, an observer, a great cook, a thorough professional, a versatile person, well and a bundle of paradoxes, the list is endless...still trying to discover myself, each day. Was with JMJ group for the past 5 years as Group Head (Consultant) - Brand Communication, PR and Corporate Communications. Shifting to the corporate side from advertising was really a challenge. However my advertising background and experience helped me conceptualise, plan implement and execute the entire gamut of branding. Developed and led the brand architecture and management, social media campaign, internal and external communication, events and sponsorships, public relations and negotiated all financial transactions across the various portfolio that I held. Spent most of my career in Advertising as a Creative Person. Started as a Copywriter in 1992. Worked in agencies Like Percept, Leo Burnett, Art advertising, Madison advertising etc My advantage: A perfect blend of creative and managerial skills. A rare Combo but then all great things in life come in rare packages. Find out how :)

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