Pallazzio Jewellery Store Campaign

I find this campaign of mine highly creative with a very interesting idea. When I thought of the idea it was from a flip angle. There are many of us who might not be lured by the finest of jewellery but then there are always exceptions to every rule. Every word was finely crafted and thought of. I loved this campaign coz it's different. Sorry though I hate the word "different" as it's highly used and abused word yet I had to say it.