When I briefed my Art Director, Sandy on this campaign, all I told him was let your art speak volumes without saying a word. And that's exactly what he did. Sanghvi Star, a diamond jewellery brand, is the the centre point of a woman's beauty.
Sunday, November 20, 2011
Ishis Jewellery Campaign
As kids we are always taught to be good human beings and to rise above greed, jealousy, selfishness, possesiveness and all the other negative thoughts. 
However this campaign says the opposite. No matter how good you are when it comes to your jewellery, especially Ishis Diamonds, then all your good behaviour simply goes out of the window. Ishi's jewellery has the power to turn your values upside down as it is simply worth being possessive about.
Tuesday, November 8, 2011
New Woman Magazine - Print Ad
I thank
Sandeep Chowghule,
my art director who brought life to my idea. We thoroughly enjoyed working on this campaign and his art direction and execution was superb. The model ofcourse looked absolutely different in every shot.
A campaign which expresses the many facets of the new age woman of today.
NDTV Campaign
I dedicate this to my ex boss- John Furtado, CEO White Space Advertising, without whom this campaign would not even come to an ideation stage. He believed in my capabilities and ideas so much that he kept rejecting and motivating me to think and write better. And that's how this campaign was created. The client liked the campaign but somewhere it got lost as John succumbed to a major illness. and the campaign never saw the light of the day. It is of my favourite campaigns and I am very proud of it.
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